"I wore my 'Too Cool to School' tee to a beach cleanup last month and THREE different people stopped me to talk about it. One woman laughed and said it was exactly how she feels about sharks - everyone thinks they're scary but they're actually the cool ones. The fabric is super soft and that little shark graphic still looks perfect. Honestly didn't expect a t-shirt to spark that many real conversations about why sharks matter, but here we are. Already eyeing the 'I Like Big Bites' one for my boyfriend."

"Bought the 'Apex Mindset' Great White tee as a birthday gift for my nephew who won't shut up about sharks (in the best way). Kid loved it so much he wore it to school the next day and apparently became the 'shark expert' at recess. His mom sent me a video of him explaining to his friends that great whites are apex predators while pointing at his shirt. I ended up ordering the 'Zen' shark tee for myself because if a 12-year-old gives it that much street cred, I figured I should get on board. The quality surprised me too - way better than the generic ocean stuff we sometimes carry in the shop."